(AKA: I Love Him… But Also, Please Send Help)
People always ask me,
“What’s it like working with Gordon every day?”
And I never know where to start, because the experience lands somewhere between:
• business partner
• husband
• tornado
• golden retriever with tool belts
• genius
• chaos generator
• and entertainment channel all in one human
So here it is.
The truth.
What it’s really like working with Gordon.
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1. He has two modes: Silent Carpenter & Stand-Up Comedian
There is no in-between.
One minute he’s laser-focused, cutting a perfect angle in complete silence.
The next minute?
He’s talking to the camera like he’s on his own comedy special, making jokes I’d never think of in a thousand years.
You never know which version you’re getting — it’s honestly half the fun.
⸻
2. He can build anything… but he cannot find anything
Gordon can build a deck from scratch with six boards and a dream.
But ask him where the tape measure is?
Suddenly it’s:
• “Where did YOU put it?”
• “It was JUST here.”
• “Someone moved it.”
• “It’s gone forever.”
Meanwhile, it’s behind him.
Always behind him.
Every. Single. Time.
⸻
3. He forgets he’s mic’d
This happens DAILY on the road.
He’ll start talking about the most random out of the box stuff, and then our team immediately hears it through the headphones like:
“…the mic is still on.”
He does not learn.
He will never learn.
We’ve accepted it .. but thank god he hasn’t used the bathroom mic’d up yet ( although its probably coming )
⸻
4. He is allergic to sitting still
If Gordon has to sit through a meeting longer than 8 minutes, his knee starts bouncing like he’s trying to launch into orbit.
He’s built for movement.
For doing.
For being hands-on.
So when he does sit still?
It’s suspicious.
Like “What are you planning?” suspicious.
⸻
5. He has a memory like a steel trap for builds… and absolute Swiss cheese for everything else
Ask him the pitch of a roof from two years ago?
He remembers.
Ask him what he had for lunch?
He does not.
Ask him the measurements of a job from 2022?
He’ll tell you to the millimetre.
Ask him to remember what time our flight is?
Good luck.
⸻
6. He gets recognized… everywhere
Grocery store?
Drive-thru?
Airport security?
Random parking lot in another country?
Someone always goes,
“Hey… Pay attention Brian!!”
And Gordon instantly goes from human being to celebrity:
“Oh hey man, how’s it going?”
“Let’s get a picture.”
“What are you building right now?”
He loves people, and people love him — which is why this whole thing works.
⸻
7. He works harder than anyone I’ve ever met
This part is serious.
Behind the jokes and the chaos and the cameras, Gordon is:
• up all night editing
• the last one to stop – he answers messages LATE into the evening
• professional
• respectful
• loyal
• committed
• and genuinely invested in every build, every episode, every partnership
He doesn’t half-do anything.
If he’s in, he’s all in.
⸻
8. He is NOT a planner — that’s my job
If it were up to Gordon, he would:
• film whenever
• travel whenever
• just “figure it out” when we get there
Meanwhile I’m behind him with:
• schedules
• shot lists
• itineraries
• approvals
• logistics
• backup plans
• backup backup plans
Our dynamic works because we’re opposites in the best way.
He builds.
He performs.
He shows up.
He brings the energy.
I build everything around that so it actually runs.
⸻
9. He makes everyone feel seen
Whether it’s a massive sponsor or a brand-new builder with a small following, Gordon treats everyone like they matter.
He listens.
He asks questions and answers questions
He lifts people up.
He tells them they’re good at what they do.
That’s rare.
And it’s one of the reasons this brand exploded the way it did.
⸻
10. He is the reason this whole crazy thing works
Working with Gordon is:
• nonstop
• unpredictable
• hilarious
• exhausting
• inspiring
• and never boring
He’s the heart of Wood Bully.
The face of our content.
The reason people watch.
And the glue that somehow keeps this wild, growing, ever-evolving business grounded.
Without him, none of this exists.
Without me, he’d miss every flight and show up to the wrong job site.
So it balances out.
And I wouldn’t have it any other way.
— Samantha
Bully Media Inc 