We’re starting a podcast.
Not because it’s trendy. Not because “everyone has one.” And definitely not because we needed another thing on our plates. We’re starting it because there are too many conversations happening off-camera that deserve to be heard — the real ones, the uncomfortable ones, the funny ones, and the ones that never make it into a perfectly edited video.
If you follow our work, you already know we don’t do polished-for-the-sake-of-polished. Our world is loud, chaotic, opinionated, and built on real experiences — wins, mistakes, lessons, and a lot of trial by fire. The podcast is an extension of that. It’s a space where we can slow things down just enough to actually talk, reflect, and say the things that don’t fit into a 60-second clip or a build montage.
This podcast isn’t about teaching you how to build something step by step. It’s about the people behind the tools. The mindset. The behind-the-scenes decisions. The stuff no one posts because it doesn’t look good on a highlight reel. We want to talk about the industry honestly — the good parts and the parts that make you want to throw your phone across the room. The successes, the failures, the burnout, the ego, the pressure, the money conversations, the loyalty conversations, the “what the hell are we even doing?” moments.
It’s also not a sales pitch. You won’t hear us reading off scripts or pretending everything is perfect. If something’s working, we’ll say it. If something didn’t, we’ll say that too. Guests aren’t coming on to impress anyone — they’re coming on to talk like real humans who have been in the trenches, made mistakes, learned lessons, and lived to tell the story.
At its core, this podcast is about paying attention — to the details, to the people, to the things most get wrong, and to the truths that get ignored because they’re uncomfortable. It’s about calling things what they are, laughing when it’s ridiculous, and being honest even when it would be easier not to be.
If you’re looking for something overly polished, perfectly structured, or filtered to death — this probably isn’t for you. But if you want real conversations, real opinions, and real stories from people who are actually living it, then welcome. This is us, unfiltered, on a mic — and we’re just getting started.