Travelling + Being a parent

People romanticize travel like it’s some dreamy montage of airports, hotels, new cities, and “living the life.” But when you have kids—five kids, to be exact—travel stops being glamorous real quick. For us, travel started back in 2020 when my youngest was almost three, and honestly? It hasn’t really stopped since. Most families take a vacation once or twice a year; we somehow built a life where suitcases never get fully unpacked, passports live permanently in our backpacks, and every month we are figuring out what’s next. And sure, there are cool moments. There are memories we’d never have if our life looked “normal.” But nobody warns you about the part where traveling without your kids creates a version of parenting that looks nothing like what people imagine.

People hear “touring all summer” or “trade show season” and picture adventure, momentum, and opportunity. And yes—it’s absolutely all of those things. But it’s also the reality of hugging your kids goodbye for weeks or months at a time, missing birthdays and school events, and knowing that life at home keeps moving whether you’re there to see it or not. Even though our tours, trade shows, and appearances are all within North America, the distance still feels huge. You’re working, creating, and building something meaningful, but a part of your mind is always anchored at home. You think about the routines you usually run, the conversations you’re missing, and all the little things only a parent really notices.

And when you are home? It’s not the “rest and reset” people assume it must be. It’s catching up on everything that piled up while you were away. Laundry, meals, school updates, appointments, schedules, and the hundreds of small decisions that keep a household running. The stress doesn’t disappear just because you’ve crossed a border back into your own driveway—it just shifts from work mode to home mode. Running a household from the road becomes a full-time side job: coordinating schedules through spotty service, FaceTiming during the only hour that overlaps, helping with homework between commitments, and managing life from hotel rooms and highways. It’s a juggling act that no one trains you for.

With five kids, there’s always someone who needs something—support, structure, attention, reassurance—and when you’re away, you feel every single missed moment a little differently. Not in a dramatic or guilt-heavy way, just in an honest, “this is the reality of our lifestyle” way. You parent from a distance, you stay involved however you can, and you remind yourself constantly that you’re doing this for your family, even if it means being physically away from them more than you’d like. It’s a strange balance: loving the work and the opportunities, while knowing there’s always a version of home you’re temporarily stepping out of.

Traveling without your kids isn’t glamorous, and it isn’t terrible—it’s just real. It’s beautiful, messy, fulfilling, overwhelming, and meaningful all at once. It’s the constant back-and-forth between showing your kids what hard work looks like and wishing you could bottle every moment you miss. People see the photos, the projects, the places, the highlight reel. But the truth is simpler: traveling without your kids comes with its own weight, its own sacrifices, and its own rewards. At the end of the day, no trip, no tour, no project compares to walking back through your front door and hearing five voices yelling for you all at once.

And honestly, even with the challenges, I know we’re giving our kids a life I never imagined for myself. They’re growing up with experiences, opportunities, and perspectives I didn’t have—and that makes all of this worth it. We’re lucky, and I don’t take that for granted for a second.

-Samantha

THE TRUTH ABOUT WORKING WITH GORDON

(AKA: I Love Him… But Also, Please Send Help)

People always ask me,

“What’s it like working with Gordon every day?”

And I never know where to start, because the experience lands somewhere between:

• business partner

• husband

• tornado

• golden retriever with tool belts

• genius

• chaos generator

• and entertainment channel all in one human

So here it is.

The truth.

What it’s really like working with Gordon.

1. He has two modes: Silent Carpenter & Stand-Up Comedian

There is no in-between.

One minute he’s laser-focused, cutting a perfect angle in complete silence.

The next minute?

He’s talking to the camera like he’s on his own comedy special, making jokes I’d never think of in a thousand years.

You never know which version you’re getting — it’s honestly half the fun.

2. He can build anything… but he cannot find anything

Gordon can build a deck from scratch with six boards and a dream.

But ask him where the tape measure is?

Suddenly it’s:

• “Where did YOU put it?”

• “It was JUST here.”

• “Someone moved it.”

• “It’s gone forever.”

Meanwhile, it’s behind him.

Always behind him.

Every. Single. Time.

3. He forgets he’s mic’d

This happens DAILY on the road.

He’ll start talking about the most random out of the box stuff, and then our team immediately hears it through the headphones like:

“…the mic is still on.”

He does not learn.

He will never learn.

We’ve accepted it .. but thank god he hasn’t used the bathroom mic’d up yet ( although its probably coming )

4. He is allergic to sitting still

If Gordon has to sit through a meeting longer than 8 minutes, his knee starts bouncing like he’s trying to launch into orbit.

He’s built for movement.

For doing.

For being hands-on.

So when he does sit still?

It’s suspicious.

Like “What are you planning?” suspicious.

5. He has a memory like a steel trap for builds… and absolute Swiss cheese for everything else

Ask him the pitch of a roof from two years ago?

He remembers.

Ask him what he had for lunch?

He does not.

Ask him the measurements of a job from 2022?

He’ll tell you to the millimetre.

Ask him to remember what time our flight is?

Good luck.

6. He gets recognized… everywhere

Grocery store?

Drive-thru?

Airport security?

Random parking lot in another country?

Someone always goes,

“Hey… Pay attention Brian!!”

And Gordon instantly goes from human being to celebrity:

“Oh hey man, how’s it going?”

“Let’s get a picture.”

“What are you building right now?”

He loves people, and people love him — which is why this whole thing works.

7. He works harder than anyone I’ve ever met

This part is serious.

Behind the jokes and the chaos and the cameras, Gordon is:

• up all night editing

• the last one to stop – he answers messages LATE into the evening

• professional

• respectful

• loyal

• committed

• and genuinely invested in every build, every episode, every partnership

He doesn’t half-do anything.

If he’s in, he’s all in.

8. He is NOT a planner — that’s my job

If it were up to Gordon, he would:

• film whenever

• travel whenever

• just “figure it out” when we get there

Meanwhile I’m behind him with:

• schedules

• shot lists

• itineraries

• approvals

• logistics

• backup plans

• backup backup plans

Our dynamic works because we’re opposites in the best way.

He builds.

He performs.

He shows up.

He brings the energy.

I build everything around that so it actually runs.

9. He makes everyone feel seen

Whether it’s a massive sponsor or a brand-new builder with a small following, Gordon treats everyone like they matter.

He listens.

He asks questions and answers questions

He lifts people up.

He tells them they’re good at what they do.

That’s rare.

And it’s one of the reasons this brand exploded the way it did.

10. He is the reason this whole crazy thing works

Working with Gordon is:

• nonstop

• unpredictable

• hilarious

• exhausting

• inspiring

• and never boring

He’s the heart of Wood Bully.

The face of our content.

The reason people watch.

And the glue that somehow keeps this wild, growing, ever-evolving business grounded.

Without him, none of this exists.

Without me, he’d miss every flight and show up to the wrong job site.

So it balances out.

And I wouldn’t have it any other way.

— Samantha

BEHIND THE SCENES: WHAT I DO, WHAT I DON’T DO, AND HOW I BUILT THIS WITH GORDON

People always ask,

“How do you and Gordon work together and live together without killing each other?”

Fair question.

Because the truth is: we’re together 100% of the time.

We run a company together.

We travel together.

We film together.

We plan together.

We parent together.

We build everything in our life… together.

But it didn’t start off smooth.

And my role today is nothing like what it was in the beginning.

So here’s the truth — the full story.

In the beginning, I wasn’t in the driver’s seat. I was running beside the car.

When this whole “let’s make videos” thing started, I wasn’t running the business.

I was:

• helping on the side

• suggesting ideas

• filling in gaps

• fixing things quietly

• catching problems before they became problems

• trying to keep everything from catching fire

It felt like Gordon was driving the car at full speed, pedal down, music blasting…

And I was literally running beside it, doing everything I could to keep up.

Not because he didn’t value me —

but because he didn’t want to give up control.

This was his thing.

His identity.

His comfort zone.

His creative world.

And I understood it… but that didn’t make it easier.

Gordon didn’t want to give up control — and I didn’t want to fight him.

If you know Gordon, you know this:

He likes things done a certain way.

He’s used to handling everything himself.

He’s independent.

He’s stubborn.

He’s protective of his work.

And at first, that meant he didn’t want help.

Not real help.

He didn’t want to hand things off.

He didn’t want someone organizing him.

He didn’t want someone “telling him what to do.”

Even if that someone was me.

So we struggled.

The business was growing faster than either of us expected, but he kept trying to hold all the reins.

And I kept trying to support him without stepping on his toes.

It was like trying to run a media company with one hand tied behind my back.

And then one day… something shifted.

I don’t know the exact moment, but somewhere along the way, he realized:

• he couldn’t manage everything alone

• he needed structure

• he needed someone thinking 10 steps ahead

• he needed clarity, organization, and planning

• he needed a business partner

• not a helper

• not an assistant

• not someone “running beside the car”

He needed me.

And I stepped in.

Not as a backup.

Not as a silent partner.

Not as a shadow.

But as a business owner.

Today, we switch seats. Driver’s seat. Passenger seat. Whatever the moment needs.

Sometimes I drive:

• planning

• scheduling

• contracts

• strategy

• business deals

• negotiations

• logistics

• decisions

• systems

• crisis control

• making sure everything actually gets done

Sometimes he drives:

• creative direction / brand direction

• building ideas

• on-camera energy

• storytelling

• production flow

• the heart and personality of the brand

 

And sometimes we switch seats mid-drive, depending on the day.

That’s what makes us work:

We don’t fight for one seat.

We trade them.

We share them.

We understand that the business needs both of us doing what we’re good at.

What I do now

Here’s the real list:

• help run Bully Media

• manage sponsorship communications 

• handle contracts

• plan filming

• coordinate travel

• manage deliverables

• handle all communication

• build the systems

• keep everyone on track

• make decisions no one wants to make

• put out fires

• stand beside Gordon while he shines

• help him shine brighter

• AND TRY to build my own presence through it all

Basically, I help run the company while Gordon mostly runs the camera and the tools.

And we need both to make this work.

What I don’t do

I don’t:

• pick up a camera anymore (unless I have to)

• edit

• pretend I know the right saw blade

• climb ladders

• cut metal

• dig holes

• handle manual labour

• try to act like Gordon

• try to compete for his spotlight

He’s the builder.

He’s the on-camera personality.

He’s the spark.

And I don’t have to be him.

I’m me.

How we stay together when we’re together all the time

We’re opposites that fit:

• He’s spontaneous. I’m structured.

• He’s creative chaos. I’m organized chaos.

• He jumps. I calculate.

• He makes people laugh. I worry about the business.

• He hates being told what to do. I hate when things lack direction.

• He builds. I build the plan.

And most importantly?

We respect what the other brings.

We don’t compete.

We don’t try to outshine each other.

We don’t fight for space.

We made space for each other — and that’s why it works.

I helped build a social media company — not by being loud, but by being the foundation.

People see Gordon and assume the whole thing is him.

And he IS the face.

He IS the brand.

He IS the reason people show up.

But behind every video, every partnership, every trip, every event, every episode, every opportunity…

There’s me:

planning, organizing, pushing, supporting, structuring, guiding, deciding, building the parts no one sees.

We built this together.

Each in our own lane.

Side by side.

And now?

I’m not running beside the car anymore.

I’m in the front seat —

and he trusts me enough to let me drive when I need to.

— Samantha