If you had asked me in 2019 what my five-year plan was, I would’ve said something reasonable like,
“Grow the construction company,”
or
“Build nicer decks,”
or
“Try not to lose my mind during busy season.”
I definitely would not have said:
“Run a media company have over a million followers and travel across the continent filming competitions while drinking iced coffee at 7AM in a parking lot.”
But here we are.
People always ask me, “When did you know it was happening?”
And honestly?
We didn’t — it just… happened.
⸻
The Construction Days (AKA: The Origin Story)
Back in 2019, we ran Wood Bully Ltd., and our days were filled with:
• lumber deliveries
• client estimates
• job site mud
• sawdust in every pocket
• and Gordon building decks with a crew of 1
We filmed a few things here and there for fun.
Nothing serious.
A couple videos.
A few posts.
Some harmless chaos.
And then one video took off.
Then another.
Then Gordon said something funny on camera used his “ Pay attention Brian” slogan, and the internet said,
“Yep. We’ll take more of that.”
⸻
The Snowball
Suddenly we weren’t just “a construction company posting content.”
We were:
• answering DMs
• reviewing sponsorship emails
• posting every day
• filming constantly
• building bigger projects
• doing collabs
• somehow growing into a full-blown brand
It didn’t feel slow.
It wasn’t a plan.
It wasn’t even intentional.
One day we had a construction company.
The next day we had a media company.
And the day after that, we had both and zero sleep.
⸻
The Moment Everything Shifted
The shift happened the day we realized:
The camera wasn’t just documenting the work —
the camera was the work.
Suddenly:
• video deadlines mattered more than lumber deliveries
• scripts mattered as much as material lists
• filming schedules replaced deck timelines
• competitors replaced clients
• sponsors replaced suppliers
• and our shop turned into a full-time set
The sawdust stayed though.
Some things never change.
⸻
The Team Became… a Production Team
Gordon was no longer “just a deck builder.”
He became the face, the character, the storyteller.
Chuck wasn’t “just a crew member.”
He became a walking content generator.
Cameron wasn’t “just a labourer.”
He became the guy who turns chaos into watchable videos.
And me?
I turned into a business owner / producer / scheduler / negotiator / professional problem solver / licensed firefighter of daily emergencies.
We didn’t even have time to think about the transition.
We were too busy living it.
⸻
The Day We Made the Official Decision
Eventually, the reality became impossible to ignore:
• the content was growing faster than the builds
• the audience kept showing up
• sponsors kept asking for more
• opportunities kept getting bigger
• filming became the heartbeat of everything we did
So we made the call:
Wood Bully would stop building as many decks.
Bully Media would take over.
A lot more content.
Full-time.
All in.
It wasn’t easy.
It wasn’t simple.
But it was right.
⸻
Looking Back
Going from construction to media overnight sounds like a joke — but it’s our real story.
It was messy, fast, stressful, hilarious, terrifying, and perfect.
And the craziest part?
We’re just getting started.
— Samantha
Bully Media Inc 