Samantha South

THE PART OF THE JOB NO ONE TALKS ABOUT

Everyone sees the final videos.

They see the builds, the jokes, the slow-mo shots, the thumbnails, the chaos that somehow turns into entertainment.

They see the fun.

What they don’t see is the part of the job no one talks about — the part that isn’t glamorous, curated, or filtered. The part that smells like airplane air and lukewarm coffee.

So let’s talk about it.

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The Airports

If you think traveling for work is glamorous, I invite you to spend one morning with us in an airport.

You’ll experience:

• running to gates with backpacks that weigh more than a small toddler

• security pulling apart every piece of camera gear like it’s hiding state secrets

• $19 sandwiches

• sitting upright pretending to sleep

• the moment you realize your flight is delayed and you’re still about to film the next day

By the time you land, you’re already exhausted — and filming hasn’t even started.

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The Hotels

Sometimes we get good hotels.

Sometimes we get… character-building hotels.

We’ve stayed in places where:

• the hallway smelled like a mystery

• the random roach on the floor .. WAIT IS THAT A ROACH?!

• the air conditioner rattled like loose screws in a dryer

• the shower pressure was a suggestion

• the curtains didn’t close

• the bed tried to swallow you

But as long as the WiFi works, we survive.

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The Driving

We drive everywhere.

Hours and hours on the highway with:

• gas station snacks

• podcasts

• questionable playlists

• someone asking “Are we close?” when we’re not even halfway

• Gordon giving directions like we’re in a scavenger hunt

At some point you forget what state you’re in… charlestonville? CAPE CANAVERAL!

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The Trade Shows

People see the stories.

They see us at events.

They see us on stage.

What they don’t see is how much actually goes into those trips.

We don’t have a booth — we do appearances.

That means:

• scheduling every single hour of the trip

• coordinating where we need to stand and when

• showing up at a booth for 2–4 hours to meet everyone

• networking with brand reps, marketing teams, and other creators

• squeezing in speaking engagements

• squeezing in interviews

• squeezing in meet & greets

• squeezing in meetings about future deals

• trying to eat at some point

• trying to breathe at some point

• trying to remember what day it is

Trade shows aren’t just “show up and smile.”

They are full-on business trips disguised as social events.

By the end of the day, your feet hurt, your throat hurts, and you’ve said “Nice to meet you” so many times that the words stop sounding real.

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The Filming

Everyone loves the final cut.

They don’t see the filming days where:

• you’ve been up since 5AM

• the camera battery dies at the worst possible moment

• someone steps into frame

• it starts to pour halfway through the day

• you redo the same line six times

• a tool breaks mid-shot

• it’s 45 degrees in Alabama

• and the day ends with more mess than when it started

And after ten hours of filming?

You still have to put everything away.

Then travel.

Then work.

And then planning the next location.

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The Mental Load

This one is the biggest.

People don’t see:

• the planning

• the scheduling

• the sponsor deliverables

• the approvals

• the meetings

• the travel logistics

• the negotiations

• the constantly updated shot lists

• the “Did everyone get the same email?” chaos

• the late-night messages

• the early morning calls

• the pressure of trying to keep everything moving

It’s nonstop.

There is no off switch.

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But here’s the truth

Even with the flights, the driving, the trade shows, the speaking engagements, the back-to-back filming days, the near-constant travel…

I still love it.

The payoff is the moment the cameras turn on.

The energy of the builds.

The people we meet.

The insane experiences we get to have.

The moments that make it all worth it.

This job isn’t easy.

It isn’t relaxing.

It isn’t simple.

It’s hard, loud, exhausting, chaotic, and demanding —

and somehow, it’s exactly where I’m meant to be.

See you tomorrow.

— Samantha

EPISODE PREP: AKA “THE PART NO ONE SEES”

If you have a question, drop it in the comments. I’m planning to post here at least once a day going forward, because apparently I’ve decided sleep is optional.

Right now, we’re gearing up for another YouTuber vs. Real Carpenter episode… except this time, we’ve changed the rules.

It’s officially YouTuber vs. Real Roofer, and we somehow convinced Mark from Them Roof Boys to come hang out with us. Send strength.

People always see the final video and think,

“Oh cool, they filmed a build.”

But after 12 episodes, I can tell you:

We basically run a mini Olympics every time we shoot one of these.

Let me walk you through the chaos.

Step 1: Coming up with the idea (AKA: chaos brainstorming)

Every episode starts with a conversation that sounds something like:

“What if we made them build a roof?”
“What if the roof was sloped?”
“What if it was metal?”
“What if we made them do it in 5 hours?”
“Is that dangerous?”
“Probably.”

And then I turn it into an actual event that won’t get anyone injured or arrested.

Step 2: Materials… all of the materials

Roofs require:

metal
flat stock
fascia
soffit
trough
fasteners
specialized tools
and caffeine strong enough to restart a car battery

Cue me emailing, calling, texting, coordinating, and occasionally begging suppliers to make sure everything arrives on time.

Step 3: The Build Design

This part happens in Gordon’s brain.

He’ll walk into the shop, stare at the wall for two minutes, mutter “5/12 pitch,” and suddenly we have a full blueprint for a 10’ x 10’ roof section with matching A-frames.

He swears it’s a talent.

I think it’s mild possession.

Step 4: Competitors

Then there’s the whole competitor situation:

finding them
confirming they can cross the border
making sure they want to compete
making sure they won’t faint from nerves
getting their sizes for safety gear
sending them 300 details about the day
booking hotels/ flights
answering questions like “Can I bring my dog?” (yes, that really happened)

This part is… a journey.

Step 5: The Crew

Camera crew. Lighting. Audio. Backups. Thumbnails. Interviews.

Trying to keep Chuck from wandering out of frame.

Trying to keep Gordon in frame.

Trying to make sure Cameron doesn’t edit himself into a coma.

All powered by coffee.

Step 6: The Schedule

Every episode has a minute-by-minute breakdown:

crew call
coffee
thumbnails
interviews
Shannon trying to keep everyone on a schedule
build windows
coffee
mid-build moments
Nobody listening to Shannon’s schedule
more coffee
outro
teardown
even more coffee because by then we’re all just running on fumes and hope

After 12 episodes, you’d think we’d relax.

No. The schedule owns us.

Step 7: The Shop Setup

We move EVERYTHING:

tools
materials
camera paths
safety zones
lighting
and sometimes Chuck, if he stands still too long and gets mistaken for equipment

By the time we’re done, it looks like we’re hosting a tradeshow inside a tornado.

Step 8: The Nervous Energy

The morning of every shoot feels like:

first day of school
a boxing match
a family reunion where you like half the people
a field trip with power tools

Everyone’s excited.

Everyone’s stressed.

Someone’s always missing a glove.

And finally… we hit record.

This is the part you see — the builds, the commentary, the chaos, the “did he really just do that” moments, and everything in between.

But behind that one YouTube episode?

Is weeks of planning, prepping, building, organizing, scheduling, emailing, buying, rearranging, and pure “let’s hope this works” energy.

And I love it.

Every stressful, hilarious second of it.

If you want a behind-the-scenes post about:

the competitor selection process
the sponsorship side
how we write the rules
or the REAL reason these builds take years off my life

Just comment below.

See you tomorrow.

— Samantha

THE TRUTH ABOUT WORKING WITH GORDON

(AKA: I Love Him… But Also, Please Send Help)

People always ask me,

“What’s it like working with Gordon every day?”

And I never know where to start, because the experience lands somewhere between:

• business partner

• husband

• tornado

• golden retriever with tool belts

• genius

• chaos generator

• and entertainment channel all in one human

So here it is.

The truth.

What it’s really like working with Gordon.

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1. He has two modes: Silent Carpenter & Stand-Up Comedian

There is no in-between.

One minute he’s laser-focused, cutting a perfect angle in complete silence.

The next minute?

He’s talking to the camera like he’s on his own comedy special, making jokes I’d never think of in a thousand years.

You never know which version you’re getting — it’s honestly half the fun.

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2. He can build anything… but he cannot find anything

Gordon can build a deck from scratch with six boards and a dream.

But ask him where the tape measure is?

Suddenly it’s:

• “Where did YOU put it?”

• “It was JUST here.”

• “Someone moved it.”

• “It’s gone forever.”

Meanwhile, it’s behind him.

Always behind him.

Every. Single. Time.

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3. He forgets he’s mic’d

This happens DAILY on the road.

He’ll start talking about the most random out of the box stuff, and then our team immediately hears it through the headphones like:

“…the mic is still on.”

He does not learn.

He will never learn.

We’ve accepted it .. but thank god he hasn’t used the bathroom mic’d up yet ( although its probably coming )

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4. He is allergic to sitting still

If Gordon has to sit through a meeting longer than 8 minutes, his knee starts bouncing like he’s trying to launch into orbit.

He’s built for movement.

For doing.

For being hands-on.

So when he does sit still?

It’s suspicious.

Like “What are you planning?” suspicious.

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5. He has a memory like a steel trap for builds… and absolute Swiss cheese for everything else

Ask him the pitch of a roof from two years ago?

He remembers.

Ask him what he had for lunch?

He does not.

Ask him the measurements of a job from 2022?

He’ll tell you to the millimetre.

Ask him to remember what time our flight is?

Good luck.

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6. He gets recognized… everywhere

Grocery store?

Drive-thru?

Airport security?

Random parking lot in another country?

Someone always goes,

“Hey… Pay attention Brian!!”

And Gordon instantly goes from human being to celebrity:

“Oh hey man, how’s it going?”

“Let’s get a picture.”

“What are you building right now?”

He loves people, and people love him — which is why this whole thing works.

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7. He works harder than anyone I’ve ever met

This part is serious.

Behind the jokes and the chaos and the cameras, Gordon is:

• up all night editing

• the last one to stop – he answers messages LATE into the evening

• professional

• respectful

• loyal

• committed

• and genuinely invested in every build, every episode, every partnership

He doesn’t half-do anything.

If he’s in, he’s all in.

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8. He is NOT a planner — that’s my job

If it were up to Gordon, he would:

• film whenever

• travel whenever

• just “figure it out” when we get there

Meanwhile I’m behind him with:

• schedules

• shot lists

• itineraries

• approvals

• logistics

• backup plans

• backup backup plans

Our dynamic works because we’re opposites in the best way.

He builds.

He performs.

He shows up.

He brings the energy.

I build everything around that so it actually runs.

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9. He makes everyone feel seen

Whether it’s a massive sponsor or a brand-new builder with a small following, Gordon treats everyone like they matter.

He listens.

He asks questions and answers questions

He lifts people up.

He tells them they’re good at what they do.

That’s rare.

And it’s one of the reasons this brand exploded the way it did.

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10. He is the reason this whole crazy thing works

Working with Gordon is:

• nonstop

• unpredictable

• hilarious

• exhausting

• inspiring

• and never boring

He’s the heart of Wood Bully.

The face of our content.

The reason people watch.

And the glue that somehow keeps this wild, growing, ever-evolving business grounded.

Without him, none of this exists.

Without me, he’d miss every flight and show up to the wrong job site.

So it balances out.

And I wouldn’t have it any other way.

— Samantha

BEHIND THE SCENES: WHAT I DO, WHAT I DON’T DO, AND HOW I BUILT THIS WITH GORDON

People always ask,

“How do you and Gordon work together and live together without killing each other?”

Fair question.

Because the truth is: we’re together 100% of the time.

We run a company together.

We travel together.

We film together.

We plan together.

We parent together.

We build everything in our life… together.

But it didn’t start off smooth.

And my role today is nothing like what it was in the beginning.

So here’s the truth — the full story.

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In the beginning, I wasn’t in the driver’s seat. I was running beside the car.

When this whole “let’s make videos” thing started, I wasn’t running the business.

I was:

• helping on the side

• suggesting ideas

• filling in gaps

• fixing things quietly

• catching problems before they became problems

• trying to keep everything from catching fire

It felt like Gordon was driving the car at full speed, pedal down, music blasting…

And I was literally running beside it, doing everything I could to keep up.

Not because he didn’t value me —

but because he didn’t want to give up control.

This was his thing.

His identity.

His comfort zone.

His creative world.

And I understood it… but that didn’t make it easier.

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Gordon didn’t want to give up control — and I didn’t want to fight him.

If you know Gordon, you know this:

He likes things done a certain way.

He’s used to handling everything himself.

He’s independent.

He’s stubborn.

He’s protective of his work.

And at first, that meant he didn’t want help.

Not real help.

He didn’t want to hand things off.

He didn’t want someone organizing him.

He didn’t want someone “telling him what to do.”

Even if that someone was me.

So we struggled.

The business was growing faster than either of us expected, but he kept trying to hold all the reins.

And I kept trying to support him without stepping on his toes.

It was like trying to run a media company with one hand tied behind my back.

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And then one day… something shifted.

I don’t know the exact moment, but somewhere along the way, he realized:

• he couldn’t manage everything alone

• he needed structure

• he needed someone thinking 10 steps ahead

• he needed clarity, organization, and planning

• he needed a business partner

• not a helper

• not an assistant

• not someone “running beside the car”

He needed me.

And I stepped in.

Not as a backup.

Not as a silent partner.

Not as a shadow.

But as a business owner.

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Today, we switch seats. Driver’s seat. Passenger seat. Whatever the moment needs.

Sometimes I drive:

• planning

• scheduling

• contracts

• strategy

• business deals

• negotiations

• logistics

• decisions

• systems

• crisis control

• making sure everything actually gets done

Sometimes he drives:

• creative direction / brand direction

• building ideas

• on-camera energy

• storytelling

• production flow

• the heart and personality of the brand

And sometimes we switch seats mid-drive, depending on the day.

That’s what makes us work:

We don’t fight for one seat.

We trade them.

We share them.

We understand that the business needs both of us doing what we’re good at.

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What I do now

Here’s the real list:

• help run Bully Media

• manage sponsorship communications

• handle contracts

• plan filming

• coordinate travel

• manage deliverables

• handle all communication

• build the systems

• keep everyone on track

• make decisions no one wants to make

• put out fires

• stand beside Gordon while he shines

• help him shine brighter

• AND TRY to build my own presence through it all

Basically, I help run the company while Gordon mostly runs the camera and the tools.

And we need both to make this work.

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What I don’t do

I don’t:

• pick up a camera anymore (unless I have to)

• edit

• pretend I know the right saw blade

• climb ladders

• cut metal

• dig holes

• handle manual labour

• try to act like Gordon

• try to compete for his spotlight

He’s the builder.

He’s the on-camera personality.

He’s the spark.

And I don’t have to be him.

I’m me.

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How we stay together when we’re together all the time

We’re opposites that fit:

• He’s spontaneous. I’m structured.

• He’s creative chaos. I’m organized chaos.

• He jumps. I calculate.

• He makes people laugh. I worry about the business.

• He hates being told what to do. I hate when things lack direction.

• He builds. I build the plan.

And most importantly?

We respect what the other brings.

We don’t compete.

We don’t try to outshine each other.

We don’t fight for space.

We made space for each other — and that’s why it works.

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I helped build a social media company — not by being loud, but by being the foundation.

People see Gordon and assume the whole thing is him.

And he IS the face.

He IS the brand.

He IS the reason people show up.

But behind every video, every partnership, every trip, every event, every episode, every opportunity…

There’s me:

planning, organizing, pushing, supporting, structuring, guiding, deciding, building the parts no one sees.

We built this together.

Each in our own lane.

Side by side.

And now?

I’m not running beside the car anymore.

I’m in the front seat —

and he trusts me enough to let me drive when I need to.

— Samantha

GOING FROM A CONSTRUCTION COMPANY TO A MEDIA COMPANY OVERNIGHT

If you had asked me in 2019 what my five-year plan was, I would’ve said something reasonable like,

“Grow the construction company,”

“Build nicer decks,”

“Try not to lose my mind during busy season.”

I definitely would not have said:

“Run a media company have over a million followers and travel across the continent filming competitions while drinking iced coffee at 7AM in a parking lot.”

But here we are.

People always ask me, “When did you know it was happening?”

And honestly?

We didn’t — it just… happened.

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The Construction Days (AKA: The Origin Story)

Back in 2019, we ran Wood Bully Ltd., and our days were filled with:

• lumber deliveries

• client estimates

• job site mud

• sawdust in every pocket

• and Gordon building decks with a crew of 1

We filmed a few things here and there for fun.

Nothing serious.

A couple videos.

A few posts.

Some harmless chaos.

And then one video took off.

Then another.

Then Gordon said something funny on camera used his “ Pay attention Brian” slogan, and the internet said,

“Yep. We’ll take more of that.”

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The Snowball

Suddenly we weren’t just “a construction company posting content.”

We were:

• answering DMs

• reviewing sponsorship emails

• posting every day

• filming constantly

• building bigger projects

• doing collabs

• somehow growing into a full-blown brand

It didn’t feel slow.

It wasn’t a plan.

It wasn’t even intentional.

One day we had a construction company.

The next day we had a media company.

And the day after that, we had both and zero sleep.

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The Moment Everything Shifted

The shift happened the day we realized:

The camera wasn’t just documenting the work —

the camera was the work.

Suddenly:

• video deadlines mattered more than lumber deliveries

• scripts mattered as much as material lists

• filming schedules replaced deck timelines

• competitors replaced clients

• sponsors replaced suppliers

• and our shop turned into a full-time set

The sawdust stayed though.

Some things never change.

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The Team Became… a Production Team

Gordon was no longer “just a deck builder.”

He became the face, the character, the storyteller.

Chuck wasn’t “just a crew member.”

He became a walking content generator.

Cameron wasn’t “just a labourer.”

He became the guy who turns chaos into watchable videos.

And me?

I turned into a business owner / producer / scheduler / negotiator / professional problem solver / licensed firefighter of daily emergencies.

We didn’t even have time to think about the transition.

We were too busy living it.

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The Day We Made the Official Decision

Eventually, the reality became impossible to ignore:

• the content was growing faster than the builds

• the audience kept showing up

• sponsors kept asking for more

• opportunities kept getting bigger

• filming became the heartbeat of everything we did

So we made the call:

Wood Bully would stop building as many decks.

Bully Media would take over.

A lot more content.

Full-time.

All in.

It wasn’t easy.

It wasn’t simple.

But it was right.

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Looking Back

Going from construction to media overnight sounds like a joke — but it’s our real story.

It was messy, fast, stressful, hilarious, terrifying, and perfect.

And the craziest part?

We’re just getting started.

— Samantha

FROM LABOURER TO FULL-TIME CONTENT CREATOR (A STORY I DID NOT SEE COMING)

If you told me a year ago that I’d be writing a blog post for a media company, I would’ve laughed, brushed the sawdust off my shirt, and asked if you were feeling okay. Because up until recently, my entire life was job sites, lumber, labour, tools I’m still surprised I survived using, long days, and constantly asking, “What’s next?” every five minutes. I was a labourer. That was my lane — safe, predictable, sweaty, familiar. And then everything changed.

How I Got Here (Accidentally, On Purpose)

I started with Wood Bully doing the most basic labour work: hauling materials, helping on builds, being the extra set of hands, saying yes to everything because that’s what you do when you’re learning. Then one day, someone handed me a camera — probably because they just needed someone to grab a couple shots. But “grab a couple shots” turned into “Can you film this?” which turned into “Can you film that?” which turned into “Okay, you’re actually pretty good at this,” and eventually, “Congratulations, you’re full time now.” I went from labourer to content creator faster than I could figure out how to turn airplane mode off.

What I Do Now

If you ask me what my job is today, the honest answer is: everything. I film, edit, learn new gear, travel, shoot thumbnails, record audio, capture behind-the-scenes, stay caffeinated, try not to drop expensive equipment, and pretend I know what I’m doing until I actually do. And I love it. Even when it’s overwhelming. Even when I’m exhausted. Even when my camera battery dies at the worst possible moment (which is always).

Travelling for Content — The Part I Didn’t Expect

If you’d told me I’d go from job sites to airports, I would’ve laughed again. But now I’m on the road constantly — filming tours, competitions, contractors, events, brands… everything. I’ve learned how to sleep sitting up, how to carry gear through a terminal like it’s a newborn, how to film in 100-degree heat, how to film in weather that makes me question all my life choices, how to work in hotels that were definitely decorated in 1993, and how to keep up with Gordon and Chuck (which is nearly impossible). Filming in new places is wild. Filming while trying not to get in the way is even wilder. But it’s the best part of the job.

Editing: The Part No One Sees

People see the final videos, not the late nights, the endless timelines, the hours trimming clips, the “Where’s that file?” panic, or the colour correction marathons. They don’t see the audio chaos, the re-edits, the re-re-edits, or the existential crisis when something exports weird. Editing is where everything comes together — where I get to help tell the story. That part hooked me. I went from building decks to building videos, and honestly, it feels like the thing I was meant to do.

What It’s Like Working With The Crew

Working with Bully Media feels like jumping onto a moving train — fast, chaotic, hilarious, unpredictable, and somehow the best decision I’ve ever made. Gord pushes me creatively, Chuck keeps things fun, Samantha keeps us alive and organized, the team keeps growing, and I’m learning nonstop. It’s the kind of environment where you grow because you have no choice but to grow — in the best way possible.

Who I Am Today

I’m still @camerononsite — that part hasn’t changed. But now I make content, tell stories, travel, edit, work with incredible brands, film builds people actually care about, and I’m part of a full-blown media team. I went from swinging a hammer to holding a camera, and somehow it feels like the most natural transition ever.

Where I’m Going Next

Honestly? I’m not totally sure. But I know it’s going to be good. More filming. More travelling. More learning. More storytelling. More growing with the Bully Media team. More stepping into this new version of my life. Whatever comes next, I’m ready for it.

— Cameron (@camerononsite)

WHO THE HELL IS CHUCK NA$TY?

(A blog post by the man, the myth, the problem, the solution.)

Alright, let’s get this out of the way:

Yes, my real name is Charles.

But depending on the day, the job site, or who’s yelling for me, I also go by:

Charlie
Chuck
@chucknastycarpentry on instagram
Chucky
Chucky Baby
and the fan favourite: Chuck Na$ty

If you’re reading this, congrats — you’ve officially entered the world of whatever it is I do.

How I Ended Up With Wood Bully (The Long Story Short)

I’ve been with Wood Bully for five years, which in construction years is basically a lifetime.

I didn’t start out thinking I’d be a “content guy.”

I was just trying to build stuff, crack jokes, and survive the Ontario humidity.

But somewhere along the line, we started filming videos.

I jumped in front of the camera once…

and apparently never left.

Now I’m part builder, part entertainer, part human tripod stand-in when someone forgets the gear.

Discovering a Niche I Didn’t Know Existed

Before all this, I didn’t know people wanted:

sawdust-covered comedy
tool jokes
build hacks
and a grown man making rap songs about carpentry

Turns out, they did.

We started making fun, easygoing videos of us building cool sh*t — and people actually watched.

A lot of them.

Somewhere between the first joke and the first nail gun shot, we found a niche

I didn’t even know existed:

Construction x Comedy x Chaos

And weirdly?

It fits.

I’ve Traveled More for This Job Than I Did as a Musician

And yes — I used to be a musician.

A rapper.

A performer.

A certified class clown.

I still make music.

But now my songs are about:

lumber
framing
job site culture
and that one guy who always asks to “borrow” your hammer and never gives it back

Music brought me to stages.

Wood Bully brought me to airports.

And honestly? The airports have better snacks.

Traveling With Bully Media Is an Extreme Sport

I’ve now:

flown across the country
filmed with creators from everywhere
met brand teams
been on massive job sites
been on tiny job sites
slept in hotel rooms that were either 5-star or “bro, what is that smell?”
worked in heat that made me question my life choices
worked in cold that made me question my blood circulation

The best part?

No two trips are the same.

The worst part?

No two trips are the same.

What I Do at Bully Media

My job description is basically:

build stuff
be funny
help run the day-to-day
film
create content
keep spirits high
drop the occasional rap verse
take nothing too seriously
take the work seriously
be myself

I get to blend every part of who I am — the builder, the performer, and the chaos king — into one job.

Not many people get to say that.

The Future? Bigger, Better, Nasty-er

Bully Media is growing like crazy, and I’m fully strapped in for whatever’s next:

more episodes
more tours
more collabs
more travel
more jokes
more music
more stories
more moments that make me ask “How is this my life?”

Spoiler: I don’t know

But I’m not complaining.

If you’re here reading this, thanks for being part of the journey — even if you got here by accident.

Stay nasty.

— Chuck

HELLO WORLD — The Beginning of a Much Bigger Story

So… apparently I’m writing a blog now.

If you’ve followed us for any amount of time, you’re probably thinking,

“Samantha, don’t you already have enough going on?”

And honestly? Absolutely not. Bring on the chaos.

Anyway — hello.

Welcome.

Grab a coffee, or a snack, or one of those little granola bars you pretend is a meal.

This is where the real story starts.

Where We Were (AKA: The 2019 Era of Pure Madness)

Back in 2019, I had no idea what we were building.

Gordon was building decks.

I was building… sanity? Systems? Something like that.

What started as “Let’s post a few videos” somehow three years later turned into:

over a million followers
a full-blown media company
sponsorship’s from companies I used to be too scared to email
events, competitions, build-offs, and whatever else we’ve accidentally invented along the way

Snowballed is an understatement.

Avalanched feels closer.

One moment we were filming in a backyard with one camera.

The next minute we had Chuck throwing out one-liners, Cameron editing ten videos at once, Gordon teaching the internet how to hold a hammer, and me running a company that somehow became… a thing.

Where We Are Now

Today, we run Bully Media Inc., a full media company that does everything from YouTube competitions to sponsored content to full-scale productions that somehow always involve sawdust.

I say “we,” because this entire operation is a team effort:

Gordon – The on-camera chaos generator, builder, storyteller, and sometimes the reason I need Advil.
Chuck – Our resident comedian/content machine.
Cameron – The editor who somehow turns 40 hours of footage into something people actually want to watch.
Shannon – Making sure we don’t miss any deliverables, all our contracts are up to date and TRYING to keep the competition series on some sort of schedule
Me – The one running the business, organizing the circus, and pretending I don’t have 47 tabs open at all times.

We’re a little dysfunctional, but it works.

Somehow.

Why This Blog Exists

Here’s the thing: social media doesn’t always show the real stuff.

This blog will.

The plan?

Everything. Literally everything.

The behind-the-scenes
The travel
The construction stories
The business stuff
The things we get right
The things we absolutely do NOT get right
The moments where we laugh
The moments where we nearly throw our phones across the room
The things Gordon says off-camera that probably shouldn’t be public but… here we are

This isn’t just an update feed.

This is the start of a much bigger story — the one we’re still writing, the one no one sees on Instagram or YouTube.

And honestly? I think it’s going to be fun.

What’s Next

This is just the “Hello World” moment.

The very beginning.

You’ll hear from me the most, but Gordon, Chuck and Cameron (yes, all of them, willingly) will be dropping their own posts from time to time — so buckle up for whatever that ends up looking like.

If you’re here, welcome to the chaos.

Welcome to the journey.

Welcome to the story behind everything we do.

Let’s see where this goes.

— Samantha