Tag: media

GOING FROM A CONSTRUCTION COMPANY TO A MEDIA COMPANY OVERNIGHT

If you had asked me in 2019 what my five-year plan was, I would’ve said something reasonable like,

“Grow the construction company,”

or

“Build nicer decks,”

or

“Try not to lose my mind during busy season.”

I definitely would not have said:

“Run a media company have over a million followers and travel across the continent filming competitions while drinking iced coffee at 7AM in a parking lot.”

But here we are.

People always ask me, “When did you know it was happening?”

And honestly?

We didn’t — it just… happened.

⸻

The Construction Days (AKA: The Origin Story)

Back in 2019, we ran Wood Bully Ltd., and our days were filled with:

• lumber deliveries

• client estimates

• job site mud

• sawdust in every pocket

• and Gordon building decks with a crew of 1

We filmed a few things here and there for fun.

Nothing serious.

A couple videos.

A few posts.

Some harmless chaos.

And then one video took off.

Then another.

Then Gordon said something funny on camera used his “ Pay attention Brian” slogan, and the internet said,

“Yep. We’ll take more of that.”

⸻

The Snowball

Suddenly we weren’t just “a construction company posting content.”

We were:

• answering DMs

• reviewing sponsorship emails

• posting every day

• filming constantly

• building bigger projects

• doing collabs

• somehow growing into a full-blown brand

It didn’t feel slow.

It wasn’t a plan.

It wasn’t even intentional.

One day we had a construction company.

The next day we had a media company.

And the day after that, we had both and zero sleep.

⸻

The Moment Everything Shifted

The shift happened the day we realized:

The camera wasn’t just documenting the work —

the camera was the work.

Suddenly:

• video deadlines mattered more than lumber deliveries

• scripts mattered as much as material lists

• filming schedules replaced deck timelines

• competitors replaced clients

• sponsors replaced suppliers

• and our shop turned into a full-time set

The sawdust stayed though.

Some things never change.

⸻

The Team Became… a Production Team

Gordon was no longer “just a deck builder.”

He became the face, the character, the storyteller.

Chuck wasn’t “just a crew member.”

He became a walking content generator.

Cameron wasn’t “just a labourer.”

He became the guy who turns chaos into watchable videos.

And me?

I turned into a business owner / producer / scheduler / negotiator / professional problem solver / licensed firefighter of daily emergencies.

We didn’t even have time to think about the transition.

We were too busy living it.

⸻

The Day We Made the Official Decision

Eventually, the reality became impossible to ignore:

• the content was growing faster than the builds

• the audience kept showing up

• sponsors kept asking for more

• opportunities kept getting bigger

• filming became the heartbeat of everything we did

So we made the call:

Wood Bully would stop building as many decks.

Bully Media would take over.

A lot more content.

Full-time.

All in.

It wasn’t easy.

It wasn’t simple.

But it was right.

⸻

Looking Back

Going from construction to media overnight sounds like a joke — but it’s our real story.

It was messy, fast, stressful, hilarious, terrifying, and perfect.

And the craziest part?

We’re just getting started.

— Samantha

WHO THE HELL IS CHUCK NA$TY?

(A blog post by the man, the myth, the problem, the solution.)

Alright, let’s get this out of the way:

Yes, my real name is Charles.

But depending on the day, the job site, or who’s yelling for me, I also go by:

  • Charlie
  • Chuck
  • @chucknastycarpentry on instagram
  • Chucky
  • Chucky Baby
  • and the fan favourite: Chuck Na$ty

If you’re reading this, congrats — you’ve officially entered the world of whatever it is I do.

How I Ended Up With Wood Bully (The Long Story Short)

I’ve been with Wood Bully for five years, which in construction years is basically a lifetime.

I didn’t start out thinking I’d be a “content guy.”

I was just trying to build stuff, crack jokes, and survive the Ontario humidity.

But somewhere along the line, we started filming videos.

I jumped in front of the camera once…

and apparently never left.

Now I’m part builder, part entertainer, part human tripod stand-in when someone forgets the gear.

Discovering a Niche I Didn’t Know Existed

Before all this, I didn’t know people wanted:

  • sawdust-covered comedy
  • tool jokes
  • build hacks
  • and a grown man making rap songs about carpentry

Turns out, they did.

We started making fun, easygoing videos of us building cool sh*t — and people actually watched.

A lot of them.

Somewhere between the first joke and the first nail gun shot, we found a niche

I didn’t even know existed:

Construction x Comedy x Chaos

And weirdly?

It fits.

I’ve Traveled More for This Job Than I Did as a Musician

And yes — I used to be a musician.

A rapper.

A performer.

A certified class clown.

I still make music.

But now my songs are about:

  • lumber
  • framing
  • job site culture
  • and that one guy who always asks to “borrow” your hammer and never gives it back

Music brought me to stages.

Wood Bully brought me to airports.

And honestly? The airports have better snacks.

Traveling With Bully Media Is an Extreme Sport

I’ve now:

  • flown across the country
  • filmed with creators from everywhere
  • met brand teams
  • been on massive job sites
  • been on tiny job sites
  • slept in hotel rooms that were either 5-star or “bro, what is that smell?”
  • worked in heat that made me question my life choices
  • worked in cold that made me question my blood circulation

The best part?

No two trips are the same.

The worst part?

No two trips are the same.

What I Do at Bully Media

My job description is basically:

  • build stuff
  • be funny
  • help run the day-to-day
  • film
  • create content
  • keep spirits high
  • drop the occasional rap verse
  • take nothing too seriously
  • take the work seriously
  • be myself

I get to blend every part of who I am — the builder, the performer, and the chaos king — into one job.

Not many people get to say that.

The Future? Bigger, Better, Nasty-er

Bully Media is growing like crazy, and I’m fully strapped in for whatever’s next:

  • more episodes
  • more tours
  • more collabs
  • more travel
  • more jokes
  • more music
  • more stories
  • more moments that make me ask “How is this my life?”

Spoiler: I don’t know

But I’m not complaining.

If you’re here reading this, thanks for being part of the journey — even if you got here by accident.

Stay nasty.

— Chuck

FROM LABOURER TO FULL-TIME CONTENT CREATOR (A STORY I DID NOT SEE COMING)

If you told me a year ago that I’d be writing a blog post for a media company, I would’ve laughed, brushed the sawdust off my shirt, and asked if you were feeling okay. Because up until recently, my entire life was job sites, lumber, labour, tools I’m still surprised I survived using, long days, and constantly asking, “What’s next?” every five minutes. I was a labourer. That was my lane — safe, predictable, sweaty, familiar. And then everything changed.

How I Got Here (Accidentally, On Purpose)

I started with Wood Bully doing the most basic labour work: hauling materials, helping on builds, being the extra set of hands, saying yes to everything because that’s what you do when you’re learning. Then one day, someone handed me a camera — probably because they just needed someone to grab a couple shots. But “grab a couple shots” turned into “Can you film this?” which turned into “Can you film that?” which turned into “Okay, you’re actually pretty good at this,” and eventually, “Congratulations, you’re full time now.” I went from labourer to content creator faster than I could figure out how to turn airplane mode off.

What I Do Now

If you ask me what my job is today, the honest answer is: everything. I film, edit, learn new gear, travel, shoot thumbnails, record audio, capture behind-the-scenes, stay caffeinated, try not to drop expensive equipment, and pretend I know what I’m doing until I actually do. And I love it. Even when it’s overwhelming. Even when I’m exhausted. Even when my camera battery dies at the worst possible moment (which is always).

Travelling for Content — The Part I Didn’t Expect

If you’d told me I’d go from job sites to airports, I would’ve laughed again. But now I’m on the road constantly — filming tours, competitions, contractors, events, brands… everything. I’ve learned how to sleep sitting up, how to carry gear through a terminal like it’s a newborn, how to film in 100-degree heat, how to film in weather that makes me question all my life choices, how to work in hotels that were definitely decorated in 1993, and how to keep up with Gordon and Chuck (which is nearly impossible). Filming in new places is wild. Filming while trying not to get in the way is even wilder. But it’s the best part of the job.

Editing: The Part No One Sees

People see the final videos, not the late nights, the endless timelines, the hours trimming clips, the “Where’s that file?” panic, or the colour correction marathons. They don’t see the audio chaos, the re-edits, the re-re-edits, or the existential crisis when something exports weird. Editing is where everything comes together — where I get to help tell the story. That part hooked me. I went from building decks to building videos, and honestly, it feels like the thing I was meant to do.

What It’s Like Working With The Crew

Working with Bully Media feels like jumping onto a moving train — fast, chaotic, hilarious, unpredictable, and somehow the best decision I’ve ever made. Gord pushes me creatively, Chuck keeps things fun, Samantha keeps us alive and organized, the team keeps growing, and I’m learning nonstop. It’s the kind of environment where you grow because you have no choice but to grow — in the best way possible.

Who I Am Today

I’m still @camerononsite — that part hasn’t changed. But now I make content, tell stories, travel, edit, work with incredible brands, film builds people actually care about, and I’m part of a full-blown media team. I went from swinging a hammer to holding a camera, and somehow it feels like the most natural transition ever.

Where I’m Going Next

Honestly? I’m not totally sure. But I know it’s going to be good. More filming. More travelling. More learning. More storytelling. More growing with the Bully Media team. More stepping into this new version of my life. Whatever comes next, I’m ready for it.

— Cameron (@camerononsite)