Long story about me;
7 years ago I decided to make a tutorial video on one of my jobsites (well not mine, I didn’t have a company). This video starts with that. Crazy how much my life has changed from that day. As a kid that grew up in the hood, in poverty (not bragging) from an early age I decided drugs and alcohol weren’t going to help me escape the ghetto so I’ve been sober my whole life.
I grew up in a hip hop neighbourhood and became an aspiring rapper at 15 and really gave it a good run for a few years lol (this explains why i would always associate wealth with fame). Also for some reason I didn’t believe I was entitled to college or university simply based on class and finances. I know scholarships existed but I wasn’t that smart lol, anyway after dropping out of high school I got a job building fences with my uncle (his boss was an X cop who hired X cons) I took the job as a legitimate way to take care of my son (yes I had a son as a teenager) It started with pounding chainlink fence posts and running wire but he would take the occasional wood job. After my first 1 I fell in love with it.
I started to convince him to sell more wood fences, porches and decks although we didn’t actually know what we were doing (respectfully). I purchased all the how to books from Home Depot and watched every HGTV show possible (wish I was joking) anyways over time I moved on to work “real construction” instead of “Mickey mouse” which actually wasn’t full of talent like the union members claimed. After deductions the only thing bigger was the egos.
So I went back into decks years after working different types of commercial construction and worked my way up to “Project Manager” (actually not as fancy as it sounds, it was just a foreman with extra homework) anyways after a life time of slowly working my self to the bone everyday rain or shine trying to claw my way out of generational poverty… I was still poor, actually bankrupt and my high interest shitty car/pickup got repossessed and I was just sick of taking advice from people, I decided to make a drastic change!
So, armed with a Grade 8 education, $20 and a 301 credit score I started a business! The goal was to build something better for my family (and I’d be lying if I said it wasn’t for my self as well). I spent allot of time coming up with the name so it would make sense, be original and be trademarked. Secretly I wanted a TV deal and I genuinely believed I would need to own a company to do it. So, I had a company to build with no budget and I needed to get production companies to notice me. The only obvious choice was to start making videos (this was pre TikTok). I figured I could really build the brand and sell some decks while testing my chops as an entertainer, which now brings us full circle to that first video, the “pay attention Brian” thing was pretty much an accident I didn’t know the first thing about hooks or media branding.
Since then, I’ve started a media company (with some very big companies as clients) and it is more successful than the construction company (by a lot) I’ve gone from never leaving my home town to travelling to 100s of cities in a short amount of time (I don’t remember them all) sorry, and I’ve met some incredible talented and intelligent people (I don’t remember them all) sorry.
I reached over 1,000,000 total followers at some point last year! Also, I’m not poor anymore (hurray! Let’s skip the part about “survivor guilt” that came with it for now). It’s great but It didn’t fix everything I thought it would, but hey the house is bigger, the food is better and the cars are faster lol. That being said! I’m extremely grateful to be in the position I’m in, it wasn’t easy but it was possible. If you’re still reading this far and you’re not sure if it’s possible? It is. To all the haters thst told me to put my phone down and get back to work, you’re wrong again buddy! Lol I’m not bragging I’m just sharing my story, hope it inspires! Love you guys!
Gord
Bully Media Inc 